PALM CITYS HORSE TALK NEWSLETTER: HAPPY LABOR DAY

Just as in any industry, the real estate has a few dirty little secrets. One of them is telling a seller whatever price they want to hear just to get the listing. ”Why would they do that?” you ask. To get your listing, by hook or by crook. They figure that they will either land enough buyer clients to make it worth their time or that you might eventually lower the price to the market rate and the house will finally sell (or both). Neither one is in your, the seller’s, best interest. You don’t want your listing to be used to simply get your agent buyers, or sell their lower priced listings. And you don’t want your house sitting on the market one day longer than it needs to. That might, in fact, cost you in a declining market.




The Truth is that neither the seller nor the listing agent sets the price a home will sell at. The market does. Savvy buyers (and ooohhh are they savvy these days) all want a good deal, or at least they don’t want to overpay. Unless you have the The Versace Mansion, there aren’t too many unique homes out there which will actually entice a buyer to overpay in a buyer’s market. They will just find another, properly priced, option. All the while, the over-priced listing languishes and becomes “stale“.



Taking an over-priced listing on purpose is just bad business. It is costly in time and money for the listing agent, it is frustrating for the seller and it is just not a win-win deal. We are all about happy clients, even if the truth doesn’t feel so good, they will know we are honest and up front. When we discuss the listing price of a new property, we tell the truth, the whole truth. If this is not something a seller is comfortable with, and would prefer to go with the agent who will go along with whatever a seller “needs/wants to get out of this house“, we let that go. It’s not worth the bad feelings and ill will down the road. We want our clients to be as happy at the end of the transaction as they are in the beginning. You see, the market sets the price, not the seller and not the listing agent. A professional and experienced agent will help you determine what the best price is to beat the market, not chase it. A desperate or unskilled agent will agree to anything the seller says just to put a sign in the yard. Who would you rather deal with?

I'll tell you the truth. Even if it costs me the listing, you will know I are being 100% honest with you. List with Carol at Yanick Realty. You can trust her.